Hey 👋🏼 I’m Leo.

I was born in the mid-90s and am the youngest of Millennials and the oldest of Gen-Z - so a Zillennial - if you will. You may be in a similar situation where you’re trying to navigate adulthood and know that it’s not very straightforward. Especially knowing how many “unprecedented“ events our generation has experienced.

Here’s a little more about me:

I’m based in southern California and am a graduate of Riverside City College and UC Berkeley. After graduating from undergrad, I worked at TikTok for nearly 4 years on their Enterprise Sales Team.

During this time, I learned about personal finance and became financially literate. I was making over $100K a year for most of my career at my 9-5 so I made sure that I was being intentional with my money. I payed off my student debt and car loan, I invested in my 401(k) and Roth IRA, and built up my emergency fund in a HYSA.

I’ve managed to achieve a net worth of over $100K and am on a journey to increase this, retire sooner rather than later, and help my family members do the same.

I want to help other Latinos, immigrants, and people of color in the US do the same. I’m excited to grow together with you and achieve the financial freedom that we deserve.

—Leo Santiago